Sunil Gupta is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School. He is also the co-chair of the executive program on Driving Digital and Social Strategy.
Sunil's current research is in the area of digital technology and its impact on consumer behavior and firm strategy. The primarily goal of his research is to understand how digital technology is disrupting existing industries and how incumbents should transform their businesses in this new environment. Sunil’s previous research focused on customer management, pricing, and return on marketing investment.
Sunil has published two books and over 80 articles, book chapters, cases and notes on these topics. His research has been well recognized in national and international circles and his articles have won several awards. His case studies have included digital firms such as Amazon, Flipkart, Hulu, TripAdvisor, and YouTube; as well as established firms such as Bank of America, Adobe, Comcast and the New York Times, which are undergoing digital transformation.
Sunil has conducted seminars and consulted with several companies in the US, Canada, Europe, and Asia. As a business expert, he has frequently appeared on several national and international television programs, such as CBS, CNN, NPR and BBC, and has been quoted in Forbes, The Fast Company, The New York Times and The Washington Post.
Prior to joining Harvard, Sunil was the Meyer Feldberg Professor of Business at Columbia Business School and Assistant Professor at UCLA. In 1996, Sunil spent his sabbatical with McKinsey & Co. Sunil holds a Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, Delhi, a PGDM from the Indian Institute of Management, Ahmedabad and a Ph.D. from Columbia University